TCCC Unity – Coca-Cola custom typeface

It seems that this trend (see Apple, Samsung, IBM, Youtube etc.) to be continuing. I have no idea why now and not 10 years ago and also why only for such companies is considered “news”.
The typeface was designed by Brody Associates.

PS. I posted it now in September and not in January like many other websites cos for me it’s just a normal thing.

Coca-Cola custom typeface