New identity for Bread & Butter, Berlin, encompassing the theme ‘NOW’. An emoji-style language of iconic and ironic graphics was developed integrating elements of fashion, music, food and the city of Berlin itself into the branding. Appearing in various combinations from campaign imagery to website, signage and merchandise, the icons bring an essential liveliness and diversity to the identity and event as a whole.
Excerpt from http://www.craigandkarl.com
