Wait, the perfect time for a perfect tea designed by Landor Paris


Landor worked with Wait to develop a new tea brand with a clear and differentiated positioning. The brand addresses a common, modern-day problem: a lack of free time. Wait encourages customers to take a break—“the ultimate luxury”—by waiting for their tea to steep. That down time is made enjoyable with intricate package illustrations and a smartphone app that shows animations of the infusion time.

Credit: ➔ Landor

[column column=”one-third”] Senior Designer
Dominic Davidson-Merritt

Senior Copywriter
Luc Speisser

Alexandre Vacante
Susan Liu

Design Director
Jérémie Barry

Exec. Creative Director
Tristan Macherel [/column][column column=”one-third”] Illustrator
Takashi Okada

Production Director
Maureen Baroni

Technical Designer
Stéphane Quezel

Business Director
Luc Speisser

Production Manager
Lorette Lacaze [/column][column column=”one-third”] Strategist
Clément Chabert

Branding Agency

Jérémie Normandin [/column]