Landor worked with Wait to develop a new tea brand with a clear and differentiated positioning. The brand addresses a common, modern-day problem: a lack of free time. Wait encourages customers to take a break—“the ultimate luxury”—by waiting for their tea to steep. That down time is made enjoyable with intricate package illustrations and a smartphone app that shows animations of the infusion time.
Credit: ➔ Landor
Exec. Creative Director