Decant packaging design by Karim Rashid for Stratus Vineyards

Decant packaging design by Karim Rashid for Stratus Vineyards

“I wanted to create an iconic bottle that metaphorically deconstructs the traditional bottle while adding functionality,” said Rashid. “I‘m very proud of the bottle and it still proves that all archetypes need to be revisited and, even more so, that every brand must differentiate itself in the 21st Century.” (source: ➔ here)

About ➔ Stratus Vineyards
Located in the historic town of Niagara-on-the-Lake, Stratus Vineyards is a gravity flow winery, distinguished by its LEED-certified facility, its commitment to sustainability and wines of outstanding quality. The winery, like its signature assemblage wines, is a composition – a whole greater than the sum of its parts. On their own, the individual elements are distinctly unique – a diversely planted vineyard with complex soils; a sustainable facility that unites tradition and science to serve the winemaker’s art; and a retail gallery with adjoining tasting rooms that are both chic and welcoming. Working together, they create wines and experiences that are truly memorable.

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About ➔ Karim Rashid
Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim’s legend of design. His award winning designs include luxury goods for Christofle, Veuve Clicquot, and Alessi, democratic products for Umbra, Bobble, and 3M, furniture for Bonaldo and Vondom, lighting for Artemide and Fontana Arte, high tech products for Asus and Samsung, surface design for Marburg and Abet Laminati, brand identity for Citibank and Sony Ericsson and packaging for Method, Paris Baguette, Kenzo and Hugo Boss.